Making a Great Website is very Easy

Creating a great website is easy when you are working with the right company. The process is very simple when you take the time to put together a thorough business plan explaining your strategy for market entry, competitor analysis, target market, and financial statements. Once you developed the website that represents your entity you will then need to drive qualified traffic to your website that will lead to conversions.

When beginning the process of building your website you have many options. You can either design the website yourself or hire a professional design team to do it for you. For many the mere thought of designing their own website is terrifying and rightly so. It can be compared to building a house on your own. Without having the right contractor to guide you through the legal aspect of building a house and getting the right permits and having an architect to come up with the right design of the house it can be a daunting challenge. The whole process can be simplified if you take the time to do your homework and hire the right professionals.

Consider developing a business plan for your website. Think of the website as an extension of your brick and mortar business and the same planning that went into that should go into your website. The only difference is that your online business will be able to reach the whole world and will never close. When explaining your strategy for market entry take into consideration that you are no longer competing with other businesses on your block but you are now competing with businesses around the world. To get an example of how big your market is go to Google and type in the main keyword for your industry. When Google finishes searching it will give you a number in the upper right hand corner telling you how many competitors are in your industry. This number will be in the millions. This is very important to know because it has a lot to do with how you structure your website to make it search engine friendly. The company that you choose to design your website should be familiar with optimizing for search engines especially for Google. To get a company that designs a beautiful website for you but they do not know how to optimize the pages for Google is like hiring someone to build a very expensive house for you but they do not know how to wire it for electricity or plumbing. So you have this beautiful house that you cannot live in because there are no lights or water.

Getting to know your competitors is very important when building a website. You can view their source file by clicking on view and page source from your browser window to take a peak at their source code. This code tells you how they built their website. It is like looking at the blueprints for your neighbor’s house. The real benefit is that you can take a peak at the keywords that they are using to get their high ranking. Simply copy the keywords into your Meta tags under keywords and sprinkle the keywords through out your website. This little bit of on page optimization is not enough to give you a high ranking. You also need to perform some off page strategies to take the number one position away from your competition.